Get Known, Get Customers — The Practical Guide to Marketing Your Small Business in Ghana (PDF)

A hands-on guide to marketing a small business using WhatsApp Business, Facebook, and Instagram: knowing exactly who you're talking to, setting up WhatsApp Business properly with a catalog, building visibility that compounds on social media, writing content that actually gets attention, building trust as a small or newer business, generating referrals and word of mouth, simple paid advertising done right, and building a sustainable marketing routine.